Case Studies

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  UK Fashion E-commerce

  For a UK-based online clothing store we designed and launched a cross-channel marketing campaign that integrated Google Ads and Instagram Ads with the main goal of boosting sales while reducing the cost of acquiring new customers we launched search campaigns in Google targeting high-intent commercial keywords and used dynamic product ads to capture demand from shoppers actively looking for clothing while on Instagram we focused on visually engaging formats such as carousels videos and stories that highlighted the brand’s style and encouraged clicks to the website we also applied audience segmentation by leveraging lookalike audiences and retargeting campaigns to re-engage interested visitors and reach new potential customers similar to existing buyers and continuously optimized the budget by shifting investments between channels based on performance while running A/B tests to refine creatives and ad messaging as a result within the first three months sales grew by 35 percent customer acquisition costs decreased by 22 percent click-through rates across campaigns increased by 28 percent and repeat purchases rose thanks to effective retargeting

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  SaaS Startup

  For a fast-growing SaaS startup we developed a comprehensive growth strategy that combined LinkedIn Ads with a tailored content marketing program to strengthen brand awareness generate high quality leads and support market expansion we designed targeted LinkedIn campaigns aimed at decision makers in relevant industries focusing on precise job titles company sizes and geographic regions while simultaneously producing valuable content such as case studies whitepapers and thought leadership articles that positioned the brand as a trusted expert in its niche this dual approach allowed us to attract attention from qualified prospects nurture them through engaging educational materials and gradually build strong credibility across multiple touchpoints over the course of six months the company generated more than 500 leads while also achieving successful entry into several new European markets establishing a foundation for further scalable growth and long term customer relationships

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  London Restaurant Group

  For a London based restaurant group we created a comprehensive digital strategy that combined geo targeted advertising with creative TikTok promotions to drive both local awareness and direct customer engagement we used location based ads across Google and social platforms to reach potential visitors in specific neighborhoods and at peak dining times while developing a series of short form TikTok videos featuring behind the scenes content chef highlights and user generated challenges that encouraged sharing and viral reach this mix of precise targeting and engaging storytelling not only captured the attention of new audiences but also strengthened the connection with existing customers as a result foot traffic across the restaurant chain increased by 40 percent while online reservations experienced a significant uplift helping the group achieve both immediate revenue growth and long term brand visibility in a highly competitive market